The New Liquid Face-lift

Posted on February 6, 2014 by Ella Fedonenko

Just when we think that the Fountain of Youth, indeed, runneth over and the search has ended. After BOTOX, the Laser, IPL, Chemical Peels, Restylane and the rest – what else could there possibly be to reverse the signs of aging?

Meet Voluma, the newest sister product to the popular filler, Juvederm, and created by Allergan, the same powerhouse company that also manufactures BOTOX, Voluma is unique, exciting and available now!

Just approved by the FDA, Voluma has been highly anticipated for the last five years. It’s results in other countries, prior to its release in the U.S., have been remarkable in achieving the very specific benefit for which it was created, adding volume to the “hollow” mid-cheek area of the face.

While the signs of individual aging may vary, a bit, according to skin type, skin care, heredity, lifestyle, environment and other considerations, the basics are universal: lines, wrinkles, folding or sagging skin and hollow or “sunken” areas at the temple, under eye, cheek and chin.

As noted earlier, cosmetic dermatology has addressed the first few conditions with many non-invasive procedures and products. But the shifting of fatty tissue and the structural changes, over larger areas of the face, have presented a different challenge. And Voluma is a different product.

Voluma is a part of the derma filler family. It even contains one of the key natural ingredients, hyaluronic acid, that is already produced by the body and found in the most successful filler products. But, injected into the deeper layers of the skin, Voluma also lifts as it adds volume to flattened, drawn areas. The natural, attractive curves of the face are restored.

As with all injectables, there are some temporary side effects that might appear, following treatment, including swelling, tenderness, redness and bruising. But there is evidence that these symptoms are milder, with Voluma, and their duration is shorter.

And here is one of the best benefits of this new product – the duration of it’s side effects may be short, but the duration of its results are long-lasting! The effects of Voluma have been consistently noted to last up to two years. Perhaps that’s why this new procedure has been referred to as “the liquid face-lift.”