With the incredible number of skin care products on the market, sometimes it feels like “your guess is as good as mine” when it comes to buying what you need. It might have been a lot easier “back in the day” when “cold cream” was the only game in town. But, of course, we don’t remember that day!
Just as a point of reference, in 2010, the world skin care industry generated over $78 billion. And, at least, 64% of that total was from facial products alone! By 2015, the market is expected to top $95 billion. That’s a lot of products. And a lot of people buying them.
So what’s going on in the skin care industry? LOTS. The innovation, the art and the science that has made today’s “60 the new 40” has revolutionized the industry. And dazzled the consumer with the possibilities. And the choices. So let’s simplify. Whether you’ve followed a tried and true beauty regimen for years or are just looking to start one, it’s always a good idea to review the bare-bone basics.
If you were going to be stranded on a desert island, the two cosmetics you’d most likely pack, for the adventure, are your blush and mascara. But what do you really need to stay looking fabulous? Beautiful skin. So leave some room for the cleanser and moisturizer or you may have to toss the “lush and blush” out!
Beautiful skin starts with clean. Clean skin is healthy skin. And healthy skin is clear, fresh and youthful-looking. At any age. So every skin care program should include a mild, but effective, multi-purpose cleanser. VIVITÉ® Daily Facial Cleanser is perfect for every day use. It removes surface oils, dirt, makeup and other impurities that clog your pores but it doesn’t rob your skin of its natural moisture. AND, unlike ordinary cleansers, it has 12% glycolic compound which is one of the most effective anti-aging ingredients in rejuvenating your skin and maintaining it’s smooth, supple radiance. You’ll love how your skin feels.
VIVITÉ® Daily Facial Moisturizer with Sunscreen SPF 30 is certainly the next must in your “love your skin” beauty agenda. Dry, itchy, flaky skin is the root of all evil! At least, when it comes to your skin. Only the sun can do more damage. And this moisturizer gives you the UVA/UVB protection you need, as well. Premature lines and wrinkles and a dull, lifeless pallor – no matter how clean – is not your best look. Quench it, drench it with emollients, nourish your skin with moisture and you’ll look vibrant anywhere!