Put Latisse on your Holiday list

Posted on November 6, 2013 by Ella Fedonenko

This December, will be the five-year anniversary since the FDA approved the drug for cosmetic use in eyelash enhancement. Today, Latisse is still the only one to attain such approval. People often ask, “Just what does that approval mean and why does that make Latisse the most desirable of all the lash lengtheners?” It’s a good question. And the answer is even better.

Firstly, and most importantly, FDA approval not only means arduous, in-depth research but also extensive testing. When the FDA is considering to approve a drug for popular public consumption, they are putting the full face and force of the United States government behind that product. It has to be safe and it has to be effective. It has to be prescribed and it has to be packaged with full disclosures and directions.

Latisse fills the bill on all counts.

By the way, it’s quite remarkable to note that the benefits of Latisse were discovered the same way as BOTOX was found to have a cosmetic use in addition to its medical beginnings. BOTOX was originally used in the treatment of an eye condition commonly known as “crossed-eyes.” Simply stated, it was used to relax the muscles that created the condition. In time, the doctors noticed that while the drug was successful in relieving the muscle disorder, the patients were also showing a marked lessening of wrinkles and frown lines around their eyes.

Likewise, Latisse was used in the treatment of an eye condition known as glaucoma. Once again, through experience, the doctors noticed that while the eye drops were, successfully, treating the disease, their patients were growing longer, darker and fuller eyelashes, as well.

So why not start the Season of gift-giving with a nice little gift for yourself? Long, luxurious lashes can still be yours in time for the happy Holidays, if you start right now.